Hello!
My name is Madeleine. I’m a Product Designer passionate about turning complex problems into intuitive solutions, creating sustainable, user-friendly experiences for a better future.
Featured Work
Wittaya Aqua
Role
Contribution
UX Research, Concept Development, Stakeholders Management
RemediSG
How I designed a platform to reduce medication waste and improve access to essential treatments in Singapore
Role
UXUI Designer. Project Lead
Contribution
UX Research, Wireframing, Prototyping, Project Managment
Verizon Media
How I balanced audio in Midroll Ads, improved user experience, and boosted projected revenue by $160,000 per year
Role
UX Coordinator
Contribution
Research & Analysis, Cross-Functional Coordination, Testing & Feedback
What I Do Best
UI/UX Design
Web Design
Brand Identity
Work Experience
June 2024 – Present
Product Designer
Wittaya Aqua
Piloted a redesigned B2B web tool, contributing to the company’s experiment to assess user willingness to pay for premium features.
Translated user research findings into actionable insights, creating reports that were shared company-wide to promote a deeper understanding of user needs.
Collaborated with product managers, developers, and marketing to define project scope and design solutions that aligned with business objectives and user needs.
September 2021 – July 2023
UX/UI Engineer
Yahoo
Improved the user experience of Yahoo’s advertisement placement platform by working across teams, leading to a 15% boost in client audience engagement and a $150,000 revenue increase.
Analyzed user feedback and recommended design solutions to the development team, leading to a more efficient and user-friendly ad platform experience.
Nov 2018 – September 2021
Product Implementation Specialist
Verizon Media
Enhanced ad product UX/UI by working across teams to ensure a user-centered design approach, resulting in a projected annual revenue increase of $150,000.